The Outdoor Ads generated high reach and frequency in the target areas, avoiding the geographic waste of other mediums.

The goal of the campaign was to drive visitors to Callaway Gardens during the short 4-week window when azaleas were in bloom.  It was imperative the media type selected was cost-effective and showed the brilliant color of the flowers.

Not only did the azaleas look absolutely stunning on the Olympus Media digital board but we were able to place the advertisements in areas that account for high incidence of Callaway visitors.  Out client loved the ad and received many postive comments.

Roddy Freeman

Media Innovation